Can Copywriting Be Outsourced?
Our website redesign is moving faster than expected, but the written pages are falling behind. I offered to handle the copy myself, then realized I had almost twenty pages waiting. Someone on my team suggested we outsource copywriting so we can focus on the rest of the project. I like the idea of saving time, but I worry about keeping the same voice across the website. Has anyone managed outsourced copy before? How did you keep the writing consistent?
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